Dr. Ryan Nordell, a physical therapist and longevity practitioner, shares his transformation from traditional insurance-based practice to building a successful concierge physical therapy business. He discusses how he developed his Elite Performance Optimization Program (E-POP method) after becoming disillusioned with the limitations of insurance-driven healthcare. Dr. Nordell explains his approach to comprehensive patient assessment, combining physical therapy with functional medicine principles, and how he serves high-level executives, celebrities, and professional athletes through personalized, cash-based care. The conversation explores the challenges of mainstream medical systems, the benefits of preventative medicine, and practical advice for healthcare providers wanting to transition to entrepreneurial practice models.