Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the prior year with actual Black Friday-day sales exceeding £1 billion. It is no longer just a single-day spike many retailers extend offers over weekends full weeks or the entire month of November to maximise early intent and peak performance.In this focused 30-minute Masterclass you will learn how to interpret historical performance and trends to understand peak behaviour how to prepare in advance through feed structure testing and promotion planning how to build creative promotions that stand out and how to manage performance through Black Friday for sustained momentum all with a framework designed to extract maximum value. What You’ll Learn & How AI Amplifies the Opportunity- Gain insight into past Black Friday/peak-season data to predict consumer behaviour traffic and conversion trends while using AI to enhance machine learning.- Learn how to prepare ahead structure campaigns optimise product feeds plan tests and schedule promotions early. We will embrace AI tools that help us automate feed optimisation product recommendations dynamic pricing.- Discover how to create standout promotional creative visuals urgency cues differentiation sustainable/authentic angles. - Use AI-assisted creative production techniques to generative content images and video tools that accelerate output and enable variation testing.- Acquire best practices for performance management during peak pacing budgets monitoring feeds, creating impact in a busy market and balancing real-time reactivity with AI optimisation to drive operational agility and flag issues early.