Open source software is an ocean of opportunity. If your job (and passion) is to propel conversions, leads, and revenue, OPEN WATERS is the podcast for you. Dive in to an exploration of open source technologies and strategies to maximize your martech investment.
Mediacurrent is a full-service digital agency that implements world-class open source software development, strategy and design to achieve defined goals for enterprise organizations seeking a better return on investment.
Mediacurrent is passionate about what we do. We are a team of 80+ Drupal, Digital, Design, and QA experts committed to high standards. We organize Drupalcamps, meet-ups, generate white papers, write blogs, give presentations, sponsor events, and provide training.
Visit mediacurrent.com/resources for links.
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Open source software is an ocean of opportunity. If your job (and passion) is to propel conversions, leads, and revenue, OPEN WATERS is the podcast for you. Dive in to an exploration of open source technologies and strategies to maximize your martech investment.
Mediacurrent is a full-service digital agency that implements world-class open source software development, strategy and design to achieve defined goals for enterprise organizations seeking a better return on investment.
Mediacurrent is passionate about what we do. We are a team of 80+ Drupal, Digital, Design, and QA experts committed to high standards. We organize Drupalcamps, meet-ups, generate white papers, write blogs, give presentations, sponsor events, and provide training.
Visit mediacurrent.com/resources for links.
Design at Scale: The Playbook for Higher Education Brands
Mediacurrent Open Waters Podcast
4 years ago
Design at Scale: The Playbook for Higher Education Brands
Hey everyone! Welcome to Season 2 of the Open Waters podcast by Mediacurrent (http://www.mediacurrent.com/podcast). I’m your new host, Susan Cooper. My cohosts Mario Hernandez and Mark Shropshire will be coming to you each month to explore the intersection of open source technology and digital marketing.
In today’s episode we’ll be speaking with Sheree Hill, Creative Director of Mediacurrent and John G., digital designer at Mediacurrent. Both have been doing extensive work in higher education, building design systems, addressing pain points of scale and velocity and bringing brand stories to life.
We’ll explore some of the challenges facing marketers and designers in higher ed, touch on learning modalities and how they function in web and marketing teams, as well as some quick and easy tips to help sharpen your school’s brand strategy and maximize some production workflows.
If you are a marketer, designer or tech lead for higher ed, this episode is for you!
Challenges in higher education marketing:
Inquiry based learning approaches, such as design thinking exercises to establish guidelines to create richer learning experiences
Brand guidelines based on the brand workshops to help inform all design decisions and asset production.
Foundational systems across all touchpoints, not just components, but cloud templates, and even consult on team structure and skill sets.
Tools and Tricks:
Cloud collaboration - Google Docs for ebook templates
Processes - legacy content updates
Brand guide & Brand Kits in Canva (http://www.canva.com)
Component matrix
Brand strategy planner
Importance of Mission and Vision:
Guiding light
Helps inform decisions
For more information, check out Sheree’s Webinar: Leveraging Design Systems to Streamline Web Projects (https://www.youtube.com/watch?v=IIbZpwcBxK4&t=434s)
You can find us at mediacurrent.com/podcast and subscribe on your favorite podcast app. If you liked this episode, share it with your friends and tag @mediacurrent on Twitter (http://www.twitter.com/mediacurrent). For more resources on open source technology, thought leadership and case studies, visit us at Mediacurrent.com.
Mediacurrent Open Waters Podcast
Open source software is an ocean of opportunity. If your job (and passion) is to propel conversions, leads, and revenue, OPEN WATERS is the podcast for you. Dive in to an exploration of open source technologies and strategies to maximize your martech investment.
Mediacurrent is a full-service digital agency that implements world-class open source software development, strategy and design to achieve defined goals for enterprise organizations seeking a better return on investment.
Mediacurrent is passionate about what we do. We are a team of 80+ Drupal, Digital, Design, and QA experts committed to high standards. We organize Drupalcamps, meet-ups, generate white papers, write blogs, give presentations, sponsor events, and provide training.
Visit mediacurrent.com/resources for links.
