From the Public Media Alliance, a podcast which uncovers and provides insights into the world of public interest media. We’ll be asking the biggest questions facing the industry: What are the threats facing trusted, independent media? How can public media remain relevant and best demonstrate their value in the digital age? How do we keep journalists safe? Every month, we’ll be tackling these issues, and speaking to prominent commentators and practitioners about what answers and solutions are out there.
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From the Public Media Alliance, a podcast which uncovers and provides insights into the world of public interest media. We’ll be asking the biggest questions facing the industry: What are the threats facing trusted, independent media? How can public media remain relevant and best demonstrate their value in the digital age? How do we keep journalists safe? Every month, we’ll be tackling these issues, and speaking to prominent commentators and practitioners about what answers and solutions are out there.
30. How are public broadcasters working with content creators?
Media Uncovered
31 minutes 5 seconds
8 months ago
30. How are public broadcasters working with content creators?
Content creators are only becoming increasingly influential, and are able to access young audiences – an audience which public media traditionally finds very difficult to reach. So is there an opportunity for public media to work with content creators in mutually beneficial exchanges?
In this episode, we look at two programmes being run by broadcasters where they are collaborating with content creators: the ABC and the BBC. And we look from both sides – the side of the public broadcaster, and the side of the content creator, to understand the benefits that such programmes could provide. We also speak to UNESCO about how they've been surveying content creators to find out their competencies. And with such programmes already underway, we discuss with one academic why public media needs to be particularly cautious about collaborating with news influencers.
LINKS:
ABC Creator Program
Adwoa and Solomon Instagram account
BBC Creator Lab
UNESCO survey of content creators
UNESCO content creators online training programme
Presenter: Harry Lock. Producer: Jamie Tahana. Guests: Adeline Hulin (UNESCO), Adwoa and Solomon (Adeche), Daniel Ahern (ABC), Dr Kelly Fincham (University of Galway). Special thanks: Kristian Porter (PMA). Music: Rachel Still, Lucas Thompson, Tom Brazier.
Media Uncovered
From the Public Media Alliance, a podcast which uncovers and provides insights into the world of public interest media. We’ll be asking the biggest questions facing the industry: What are the threats facing trusted, independent media? How can public media remain relevant and best demonstrate their value in the digital age? How do we keep journalists safe? Every month, we’ll be tackling these issues, and speaking to prominent commentators and practitioners about what answers and solutions are out there.
