Tess O'Brien (FreeWheel) - Media Tech Talk #002

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Media Tech Talk

Daevid Richards and Paul Luckett

3 episodes

4 days ago

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

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All content for Media Tech Talk is the property of Daevid Richards and Paul Luckett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Tess O'Brien (FreeWheel) - Media Tech Talk #002

Media Tech Talk

55 minutes 42 seconds

1 week ago

Tess O'Brien (FreeWheel) - Media Tech Talk #002

From New York to Sydney, Tess O’Brien has built a global career across the intersection of media, technology, and strategy. Now leading FreeWheel’s expansion in APAC, she joins us to discuss the evolution of streaming TV, the future of programmatic, and how the balance between automation, transparency, and creativity continues to define the next era of advertising.In this episode, Tess talks about:- The differences between the US and Australian TV ecosystems- How FreeWheel is driving innovation across live sports and programmatic streaming- Building trust with broadcasters for large-scale live events like the Olympics- Universal Ads and opening TV to new SMB advertisers- The role of AI in decisioning and creative automation- Leadership, mentorship, and advice for the next generation in media techHosted by Paul Luckett and Daevid Richards, Media Tech Talk brings together voices from across the industry to explore the people, products, and ideas shaping the future of media and technology.