In our debut episode, we sit down with Jonas Jaanimagi, Technology Lead at IAB Australia, to unpack how the IAB helps shape Australia’s digital-media standards and where the industry is heading next.Jonas shares stories from his career journey - from early startups in the UK to leading technology collaboration at the IAB - and reflects on how curiosity, connection, and community have guided his path.We explore:- The evolving role of the IAB and its relationship with Tech Lab- The future of open standards, measurement, and industry collaboration- How AI is transforming the publisher ecosystem and creating new commercial models- Mentorship, leadership, and why positivity matters in a fast-moving industryMedia Tech Talk is a new series exploring the intersection of media, technology, and the people shaping its future, hosted by Paul Luckett and Daevid Richards.