Ari Paparo (Marketecture Media) - Media Tech Talk #003

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Media Tech Talk

Daevid Richards and Paul Luckett

3 episodes

4 days ago

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

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Ari Paparo (Marketecture Media) - Media Tech Talk #003

Media Tech Talk

1 hour 1 minute 54 seconds

6 days ago

Ari Paparo (Marketecture Media) - Media Tech Talk #003

Media Tech Talk #003 – Ari Paparo (Marketecture Media)

Ari Paparo - founder of Markitecture, former CEO of Beeswax, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins Daevid Richards and Paul Luckett for a deep dive into how Google came to dominate ad tech, what the DOJ trial could change, and how AI is shaping the next phase of media automation.

In this episode:

(00:00) – Origins at DoubleClick & creating VAST0

(07:00) – The rise of RTB and AppNexus

(12:00) – Building Beeswax and the Bidder-as-a-Service model

(20:00) – Launching Marketecture & making ad tech make sense

(27:00) – AI hype, fatigue, and where the value really is

(33:00) – The DOJ vs Google AdX/GAM trial explained

(46:00) – Yield: the inside story of Google’s dominance

(56:00) – Lessons for publishers, platforms, and the open web

💬 Guest: Ari Paparo – https://markitecture.tv | https://aripaparo.com

Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance - https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB/

Hosts: Daevid Richards & Paul Luckett

🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #AriPaparo #AdTech #Markitecture #Programmatic #DigitalAdvertising #Beeswax #Yield #GoogleAdTech #PublisherTech #AIinAdvertising #DOJTrial #AdOperations #MediaTechnology