Media Shift Premiere: Inside KATU's New Strategy for Authentic Community Storytelling

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Media Shift

Jacob Espinoza

1 episodes

1 day ago

Media Shift is the podcast about how local media is changing—and why it matters. Each episode explores the evolving world of community news, from the rise of new digital platforms to how legacy outlets are adapting to survive. Hosted with curiosity and energy, the show highlights what’s working in local storytelling, spotlights bold new voices, and asks tough questions about the future of journalism. Whether it’s conversations with veteran newsroom leaders, innovative creators, or the people shaping how we share information, Media Shift brings listeners inside the movement transforming how communities stay informed and connected. If you care about the future of local media—or just want to understand where the stories that shape your city are headed—this is the podcast for you.

All content for Media Shift is the property of Jacob Espinoza and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Media Shift Premiere: Inside KATU's New Strategy for Authentic Community Storytelling

Media Shift

56 minutes 46 seconds

2 weeks ago

Media Shift Premiere: Inside KATU's New Strategy for Authentic Community Storytelling

Welcome to the first ever episode of Media Shift!

In this inaugural episode, host Jacob Espinoza sits down with five-time Emmy winner Wesleigh Ogle from KATU News to discuss:

How local media has transformed over the past 13 years - from web content as an afterthought to digital-first strategies
The launch of ARC (Authentic Relevant Community), KATU's new hyper-local program that takes news teams directly into Oregon communities
Why print journalism is struggling and how TV news is adapting with smaller staffs and social media mandates
The evolving definition of "journalist" in the age of TikTok and citizen reporting
How AI is both terrifying and inevitable for news professionals
The critical role local media plays in community connection and combating isolation
Career advice for aspiring journalists and the changing pathways to national television

Timestamps:

00:01 - Welcome to Media Shift's first episode

04:12 - Introduction to KATU's ARC program and community reporting

16:16 - The business side of news: sales vs. editorial separation

21:30 - How local media has evolved over 13 years

31:30 - AI's impact on journalism and headline writing

36:58 - The importance of local news for community building

44:46 - Career dreams and the path to national television 52:19 - Being authentic while maintaining journalistic standards

Don't miss this candid conversation about the future of local journalism and why community storytelling matters more than ever.