Episode Summary:In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins. They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life. What You’ll Learn: How evergreen sales can create consistent income—and why it's about connection, not just conversion The crossover between successful media pitching and successful sales strategies Why celebrating your wins (instead of downplaying them) is key to both business and media success The small daily ritual Nicole swears by to stay focused and grounded as a CEO How to balance building a business while raising a family — without burning out Nicole’s best advice for anyone ready to step into the spotlight and grow with confidence Connect with Nicole: Nicole's Website Listen to The Shift Show Podcast Follow Nicole on Instagram Connect with Bonnie:Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book