➡️ https://www.mediamoolah.com ⬅️ Get the weekly briefing and learn how to build tomorrow's media empires.
————AUDIO PODCAST————
YOUTUBE https://www.youtube.com/@MediaMoolah
DEEZER https://www.deezer.com/en/show/1001079132
APPLE PODCASTS https://podcasts.apple.com/us/podcast/media-moolah/id1755115875
————IN THIS EPISODE————
In this episode, we’re joined by Andy Cooney (https://www.linkedin.com/in/andycooney1/), co-founder of Marcode, a leading solution for combatting affiliate fraud in paid search.
We explore the evolving landscape of affiliate fraud, uncovering the various tactics fraudsters use and the underlying reasons behind this growing issue.
Andy shares his latest findings on the rise of browser extensions involved in fraudulent activities and explains why brands and affiliate networks must be proactive in addressing these threats to safeguard their operations.
Tune in to learn how you can stay ahead of affiliate fraud in the digital space.
————TIMESTAMPS————
(00:00:00) - Intro (guest and topic)
(00:02:17) - The affiliate fraud "industry"
(00:06:00) - Why is fraud happening?
(00:12:40) - Sub-networks
(00:15:11) - Common misconceptions about affiliate fraud
(00:18:00) - Who are the fraudsters?
(00:19:00) - Where is fraud going (trends)?
(00:20:24) - The different fraudulent tactics
(00:25:54) - Affiliate vetting
(00:26:55) - What is Marcode?
(00:30:55) - Marcode in action
(00:36:09) - How much can brands expect to save?
(00:37:35) - The tactics fraudsters use to cover their tracks
(00:39:30) - How do they uncover the fraud?
(00:41:15) - Browser extensions and affiliate fraud
(00:49:00) - Expert recommendations to stop affiliate fraud
(00:52:50) - Opportunities for Saas and tools in affiliate marketing
(00:55:00) - Closing questions
————LINKS MENTIONED————
Marcode https://www.marcode.ai/
Episode with Ishtvan Torpoi https://www.youtube.com/watch?v=KylU9gq2_qM
The Affiliate & Partner Marketing Association https://theapma.co.uk/
The Honey "scandal" https://digiday.com/marketing/the-honey-scandal-is-a-wake-up-call-for-the-creator-industrys-affiliate-partnerships/
————MEDIA MOOLAH ?————
Media Moolah dives into the future of media, with a focus on monetization and growth.