The Stories Behind Media’s Biggest Moguls
Behind every media empire is a story of ambition, power, and relentless vision.
Hosted by longtime media operator Web Barr, Media Moguls tells the in-depth stories of the visionaries, entrepreneurs, and innovators who built and shaped the media industry—starting with Ted Turner.
Each season, we’ll explore a different mogul—their wins, losses, and lasting impact—while breaking down the game-changing innovations, paradigm-shifting strategies, and pivotal moments that shaped television, Hollywood, sports, and news over the last century. Along the way, we’ll tell the story of how we got to now.
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The Stories Behind Media’s Biggest Moguls
Behind every media empire is a story of ambition, power, and relentless vision.
Hosted by longtime media operator Web Barr, Media Moguls tells the in-depth stories of the visionaries, entrepreneurs, and innovators who built and shaped the media industry—starting with Ted Turner.
Each season, we’ll explore a different mogul—their wins, losses, and lasting impact—while breaking down the game-changing innovations, paradigm-shifting strategies, and pivotal moments that shaped television, Hollywood, sports, and news over the last century. Along the way, we’ll tell the story of how we got to now.
The Ted Turner Saga | Part 4: The Satellite Brings a Superstation
Media Moguls with Web Barr
1 hour 32 minutes
5 months ago
The Ted Turner Saga | Part 4: The Satellite Brings a Superstation
This episode explores the boldest gamble of Ted Turner's life to date — launching his scrappy Atlanta TV station, WTCG Channel 17, into orbit via satellite and transforming it into America’s first SUPERSTATION.
From Arthur C. Clarke’s 1945 prediction of satellite TV to Telstar I’s first live broadcast to HBO’s 1975 Thrilla in Manila transmission that took the tech to a new level, we land in the mid-1970s, when Turner saw what others missed: satellites weren’t just technology — they were a platform for a much bigger future.
With a $1 lease and a million earth station, Ted Turner took on the networks, the government, and the laws of gravity to beam his local TV station's signal to the entire nation.
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Credits
Writing, research, and production by Web Barr.
Artwork by Dylan Lathrop.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Chapters
(00:00): Opening Monologue
(08:06): Telstar I Goes Up
(13:00): First Live International Broadcast
(19:00): How Satellites Work
(28:31): HBO Takes the Leap
(36:30): AT&T Plays Prevent D
(41:10): Ted Joins the Race
(1:01:11): Southern Satellite System
(1:15:30): WTCG Goes National
Sources
Books used in Episode 4. Get em here!
It Ain't As Easy As It Looks: Ted Turner's Amazing Story
Up All Night: Ted Turner, CNN, and the Birth of 24-Hour News
Ted Turner Speaks: Insights From the World's Greatest Maverick
Confessions of an Advertising Man
Lead Follow or Get Out of the Way: The Story of Ted Turner
Media Man: Ted Turner's Improbable Empire
Clash of the Titans: How the Unbridled Ambition of Ted Turner and Rupert Murdoch Has Created Global Empires that Control What We Read & Watch Each Day
Call Me Ted
Cable Cowboy: John Malone and the rise of the modern cable-TV business
Me and Ted Against the World: The Unauthorized Story of the Founding of CNN
Tinderbox: HBO's Ruthless Pursuit of New Frontiers
Masters of Enterprise: Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
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Media Moguls with Web Barr
The Stories Behind Media’s Biggest Moguls
Behind every media empire is a story of ambition, power, and relentless vision.
Hosted by longtime media operator Web Barr, Media Moguls tells the in-depth stories of the visionaries, entrepreneurs, and innovators who built and shaped the media industry—starting with Ted Turner.
Each season, we’ll explore a different mogul—their wins, losses, and lasting impact—while breaking down the game-changing innovations, paradigm-shifting strategies, and pivotal moments that shaped television, Hollywood, sports, and news over the last century. Along the way, we’ll tell the story of how we got to now.
