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Media Intelligence
WPP Media
108 episodes
2 days ago
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
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All content for Media Intelligence is the property of WPP Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
Show more...
Marketing
Business
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Reddit’s big win, L'Oréal’s tech glow-up, and TV’s tough reality check
Media Intelligence
44 minutes 4 seconds
3 months ago
Reddit’s big win, L'Oréal’s tech glow-up, and TV’s tough reality check

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down a whirlwind of economic news. They explore how tariffs and globalization are shaking up industries, dive into mixed earnings from media giants, and celebrate Reddit’s big ad revenue boost.

The hosts also discuss AI’s growing role in advertising, challenges for traditional TV networks, and kids’ changing viewing habits from Ofcom’s latest report. Plus, hear how L'Oréal is using AI to innovate in beauty tech and what slowing consumer spending means for luxury brands.

00:00 - Economic Whirlwind: Analyzing Recent Trends
06:21 - Media Owners Earnings: Insights and Growth
13:41 - AI's Impact on Advertising: The Future of Marketing
17:06 - Reddit and Meta: Diverging Paths in Digital Advertising
23:49 - AI's Impact on Advertising Strategies
25:58 - Challenges for Legacy Media in the AI Era
27:17 - Earnings Insights from Major Broadcasters
28:36 - The Role of Sports in Advertising Revenue
31:56 - Paramount's Earnings and Industry Changes
35:35 - Ofcom Report: Trends in UK Video Consumption
38:42 - L'Oréal's Growth and AI Innovations

Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.