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Media Intelligence
WPP Media
108 episodes
3 days ago
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
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Marketing
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All content for Media Intelligence is the property of WPP Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
Show more...
Marketing
Business
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Pharma ads under Fire, Murdoch deal, and NFL’s big streaming win
Media Intelligence
20 minutes 30 seconds
2 months ago
Pharma ads under Fire, Murdoch deal, and NFL’s big streaming win

Pharma ad crackdown, Murdoch succession, NFL streaming surge, EV ad spend, plus economy, 2030 ad trends, and Apple’s latest showcase.


Kate Scott-Dawkins and Jeff Foster unpack a busy week in advertising and media: the Trump administration’s potential crackdown on pharma ads, the Murdoch family’s succession deal, NFL’s streaming surge from Brazil, and aggressive EV ad spending from Lucid, VinFast, and Chinese OEMs. Plus, a U.S. economy update, highlights from WPP’s 2030 Advertising Futures report, and takeaways from Apple’s latest showcase.


Chapters:
00:00 - Introduction & sports recap
01:08 - U.S. economy: Inflation, jobs revisions, Fed outlook
03:25 - Pharma ad crackdown & market impact
06:00 - Murdoch succession & media strategy
10:07 - NFL on YouTube TV: Brazil game success
11:00 - Auto ad trends & EV newcomers
13:13 - Advertising in 2030: WPP’s extended-cut report
17:15 - Apple tech showcase: Incremental updates
19:10 - Wrap-up & next week’s preview


Advertising in 2030 report: https://www.wppmedia.com/news/Latest-Advertising-in-2030?utm_source=MediaIntelligence&utm_medium=podcast&utm_content=ep75

Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.