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Media Intelligence
WPP Media
109 episodes
1 day ago
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
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Marketing
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All content for Media Intelligence is the property of WPP Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
Show more...
Marketing
Business
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Netflix’s $2B Ad Bet, Grocery Growth, and PepsiCo’s Protein Play
Media Intelligence
29 minutes 15 seconds
4 months ago
Netflix’s $2B Ad Bet, Grocery Growth, and PepsiCo’s Protein Play

Kate and Jeff dive into the week’s biggest stories in media, marketing, and consumer trends. They explore Netflix’s ambitious $2 billion ad revenue goal, Albertsons’ impressive e-commerce growth, and PepsiCo’s focus on protein-packed strategies. The duo also unpacks key economic updates, including inflation and retail sales data, and reflects on the decline of late-night TV. Packed with insights, this episode offers a fresh look at how brands are adapting to today’s shifting landscape.


00:00 - Introduction
01:00 - Inflation, Retail Sales, and Economic Trends
07:15 - Albertsons’ E-Commerce Growth and Media Strategy
12:42 - PepsiCo’s Protein Push and Marketing Shifts
15:24 - Netflix’s $2B Ad Goal and Streaming Success
23:43 - Late-Night TV Decline and Industry Trends


Links: https://www.nytimes.com/2025/07/16/business/tariffs-recession-economists.html

Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.