Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy

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Media Intelligence

WPP Media

108 episodes

2 days ago

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.

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Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy

Media Intelligence

23 minutes 37 seconds

4 months ago

Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy

Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify’s growth in emerging markets, and the future of technology in marketing.

00:00 - Welcome to Cannes: Setting the Stage for Innovation
03:15 - From Campus Ads to Spotify: Brian Berner’s Ad Journey
08:45 - Advertising in Flux: Trends Reshaping the Industry
14:30 - AI at Spotify: Revolutionizing Personalization and Ads
20:10 - Cracking Emerging Markets: India, Brazil, and Beyond
25:50 - The Next Frontier: Voice, Wearables, and Consumer Attention
31:20 - Wrapping Up: Spotify’s Vision for the Future of Advertising