Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors.

They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation explores Warner Brothers Discovery's split and its implications for the media landscape.

They also analyze European broadcasting partnerships and the rising valuations of sports content in today's competitive marketplace.

00:00 Introduction & Weather Chat

01:52 AI Revolution in Advertising

05:10 Breaking Down Ad Tech Announcements

08:39 TV Advertising's Transformation

12:10 The Influencer Effect

13:09 Economic Trends & Consumer Pulse

14:40 WBD Split: Media's Big Shakeup

17:16 Media M&A Landscape

20:06 European Broadcasting Alliances

23:24 Sports Content: The New Gold Rush

26:48 Looking Ahead: Industry Forecast