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Media Intelligence
WPP Media
108 episodes
2 days ago
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
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All content for Media Intelligence is the property of WPP Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.
Show more...
Marketing
Business
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1, 2, 3, 4... I Declare a Trade War
Media Intelligence
24 minutes 56 seconds
7 months ago
1, 2, 3, 4... I Declare a Trade War

In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for globalization and advertising trends.

Disclaimer: Since recording this episode, a 90-day pause on tariffs has been announced, along with adjustments to tariffs on China. While these developments may temporarily ease tensions, the topics discussed—such as long-term impacts on industries, consumer behavior, and globalization—remain highly relevant.

Key Topics Discussed:

  • US-China Tariffs: Impacts on key industries like autos, apparel, and tech.
  • Globalization Under Strain: Challenges to specialization and self-sufficiency.
  • Financial Services Resilience: Growth despite inflation and economic uncertainty.
  • Advertising Trends: Small business challenges and the rise of "Made in America" messaging.
  • Sports Advertising: Super Bowl, World Cup, and Olympics sustaining demand.


Chapters:

00:00 - Disclaimer: 90-Day Pause on Tariffs
00:16 - Introduction and Episode Overview
02:17 - US-China Tariffs: Impacts and Retaliation
05:45 - Industry-Specific Challenges: Autos, Tech, and Apparel
09:51 - Globalization Under Strain
13:18 - Small vs. Large Business Responses to Tariffs
20:31 - Financial Services Sector Resilience
24:27 - Advertising Trends Amid Economic Uncertainty
25:47 - Sports, Entertainment, and Cultural Commentary
26:39 - Closing Thoughts and Recommendations

Media Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.