Scaling Across Borders: James Cummings on UK–US Expansion & London’s Global Strategy

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

1 week ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

Investing

Business

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Investing

Business

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Scaling Across Borders: James Cummings on UK–US Expansion & London’s Global Strategy

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

32 minutes 57 seconds

1 month ago

Scaling Across Borders: James Cummings on UK–US Expansion & London’s Global Strategy

Today, we’re thrilled to welcome James Cummings, Vice President, Business Development at London & Partners.

The organisation has a mission to create economic growth that is resilient, sustainable, and inclusive, and to tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion. James is based in Los Angeles and works with US companies that are expanding into and growing operations in London, and London companies exploring the opportunity in the US.

In this episode, we talk about how UK and US companies expand across borders, especially in the media and innovation space. He shares insights on market entry challenges, London & Partners’ global strategy, and upcoming initiatives like LA Tech Week to support international growth.

Episode breakdown:

Welcome: 00:00:00

Intro - 00:01:20

Deep Dive - 00:08:04

Shout Out - 00:23:36

Lightning Round - 00:25:50