In this episode, we sit down with Erez Bousso, founder of HolidayHeroes, to explore the challenges of building trust in the travel industry. Erez shares how he turned his passion for France into a thriving business, the importance of focus in brand positioning, and why traditional performance marketing isn’t enough to scale a consumer travel brand. He explains how television became a game-changer for HolidayHeroes, elevating the brand’s credibility in a market flooded with competitors.

Erez also takes us behind the scenes of his bold move to secure a media-for-equity deal with Israel’s largest media group, Keshet—at a time when this model was virtually unheard of. He breaks down the persistence and strategy required to convince major media players to bet on a young company and how that deal helped propel HolidayHeroes into the mainstream. For founders looking to build trust, scale strategically, and leverage media beyond last-click attribution, this conversation is filled with valuable insights.

Episode Breakdown:

00:00:00 - 00:01:55 - Welcome

00:01:55 - 00:09:03 - Intro

00:09:03 - 00:23:05 - Deep Dive

00:23:05 - 00:26:00 - Amazing Partners

00:26:00 - 00:33:11 - Lessons on Brand Advertising

00:33:11 - 00:35:20 - Lightning Round