How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

6 days ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

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How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

35 minutes 13 seconds

5 months ago

How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand

Today, we’re thrilled to welcome Pedro Schmidt, CEO and Founder of KA-EX, the world’s first fast-acting cortisol stress reducer.

KA-EX is built on a science-backed foundation, with three clinical trials and thousands of professional athletes across Europe using it daily - from top European football clubs, such as Paris-Saint Germain and the Swiss National Football Team, to TUDOR Pro Cycling, and numerous Olympic gold medalists.

After becoming one of Switzerland’s best-selling dietary supplements, with over 2 million units sold annually, the equivalent of 100 million units per year in the U.S. when adjusted for population size, KA-EX is now expanding into the U.S. market, focusing on high-performing athletes.

Episode Breakdown:

00:00:00 - Welcome

00:01:29 - Intro

00:03:50 - Deep Dive

00:17:33 - Shout Out

00:20:14 - Important Learnings

00:27:39 - Lightning Round