How Founders Win with Storytelling: Media, Investors, and the Changing PR Game

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

1 week ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

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How Founders Win with Storytelling: Media, Investors, and the Changing PR Game

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

42 minutes 55 seconds

1 month ago

How Founders Win with Storytelling: Media, Investors, and the Changing PR Game

Today’s guest is Cathy White, the founder and CEO of CEW Communications—a leading European PR agency. Since launching in 2016, Cathy and her team have helped early-stage and growth-stage startups, as well as venture capital firms tell their stories and gain media attention across Europe.

Some of their past clients include: Mondu, Sleepwave as well as funds such as Aldea Ventures and Unlock VC.

Before founding CEW, Cathy led communications at Seedcamp and Tech Nation (now part of Founders Forum), becoming known as a go-to expert at the crossroads of startups, capital, and media.In this episode, we’ll discuss:

- How founders can use storytelling and PR as growth tools

- Why press coverage can influence both customers and investors

Episode breakdown:

00:00:00 - Welcome

00:01:30 - Intro

00:05:11 - Deep Dive

00:29:51 - Shout Out

00:31:59 - Learnings

00:38:02 - Lightning Round