Today, we are excited to welcome Eline van der Velden—Founder and CEO of Particle6, an award-winning AI production company known for creating viral, social and AI content.
Eline's background in physics drives Particle6’s unique methodology, which combines scientific creativity with advanced technology and AI, making content that resonates and reduces production costs by 60%.
With a decade of experience across platforms like BBC, Sky, Hearst Networks and Amazon Prime, Particle6 specializes in high-quality TV shows, digital campaigns, and immersive experiences. The company has produced over 50 programs and has received over 1B views, and has received many awards, which Eline will tell us more about on today’s show.
Particle6 is also a creative production partner of MFG, where we collaborate to push the boundaries of storytelling—often blending traditional techniques with emerging tech like AI to do more with less for emerging brands.
In this conversation, we unpack how Eline is reshaping what impactful storytelling looks like, how her team makes complex ideas both accessible and unforgettable, and why when she is not running Particle 6 dreams of saving the world with nuclear fusion.
Eline and Particle6 are also the creative minds behind Tilly Norwood — bringing their signature blend of science, storytelling, and innovation to this notable project.
Episode Breakdown: