From KIND Bars to Kind Capital: Elle Lanning on Building Purpose-Led Growth

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

6 days ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

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Investing

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From KIND Bars to Kind Capital: Elle Lanning on Building Purpose-Led Growth

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

42 minutes 23 seconds

2 weeks ago

From KIND Bars to Kind Capital: Elle Lanning on Building Purpose-Led Growth

Today, we’re thrilled to welcome Elle Lanning, President of Investments at Camino Partners.

At Camino, Elle leads investment strategy and execution across asset classes, with a focus on the firm’s direct investment platform. A former KIND executive who helped scale the brand from $20 million to over $1 billion in sales, Elle brings an operator’s lens to investing. Under her leadership, Camino has partnered with standout brands like Belgian Boys, SOMOS, LiveWell, and Barry’s — helping founders grow with purpose and impact.

In today’s episode, we explore her journey from scaling KIND into a global powerhouse to leading investments at Camino Partners — diving into what makes purpose and margins truly defensible, how consumer investing has evolved, and the lessons from building brands that last.

Episode breakdown:

Welcome: 00:00:00

Intro: 00:01:48

Deep Dive: 00:10:42

Lightning Round: 00:38:57