Bridging Purpose and Profit in Media: Samantha Skey's Perspective

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Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Diana Florescu

34 episodes

1 week ago

Curious about the latest consumer trends and the venture models supporting consumer brands? Do you own a consumer business and want to learn more about fundraising and brand advertising? This podcast is for you! Media Capital™ is where Consumer Investing meets Media Innovation. I’m Diana, the host, and in every episode, I interview the people behind ambitious consumer brands, uncovering what it takes to grow a business, raise capital, and scale through brand advertising! You’ll also hear from media capital investors and VCs as they share how media, funding, and brand-building come together.

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Business

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Investing

Business

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Bridging Purpose and Profit in Media: Samantha Skey's Perspective

Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

32 minutes 17 seconds

8 months ago

Bridging Purpose and Profit in Media: Samantha Skey's Perspective

In this episode, we sit down with Samantha Skey, CEO of SheMedia, to explore the evolving landscape of media and the lessons she’s learned from a career spent at the intersection of content, community, and commerce.

Samantha shares how she’s navigated the shifting tides of digital publishing, the importance of resilience in leadership, and why embracing failure as a learning tool is critical for long-term success. She reflects on the challenges of balancing quality journalism with sustainable business models and the counterintuitive realities of running a purpose-driven media company.

Episode Breakdown:

00:00:00 - 00:01:06 - Welcome

00:01:06 - 00:03:22 - Intro

00:03:22 - 00:12:47 - Her TEDx

00:12:47 - 00:23:46 - Deep Dive

00:23:46 - 00:25:50 - Shout Out

00:25:50 - 00:27:50 - Learnings

00:27:50 - 00:30:51 - Lightning Round

00:30:51 - 00:32:23 - Goodbye