Amy Liu Talks Tower 28, The Fastest-Growing Beauty Brand For Sensitive Skin

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MECCA Talks

MECCA

80 episodes

4 months ago

Introducing MECCA Talks, an access all areas pass to the beauty, business, and lifestyle experts we call our community. Made by Australia’s biggest beauty retailer—and hosted by MECCA’s chief marketing officer, Kate Blythe—this podcast goes beyond what you see in our 100+ stores, on social media, and on The MECCA Memo to swing open the doors to the global beauty industry, and to our network of friends, founders, and collaborators. Expect conversations with brand founders, industry experts, and our own in-house specialists; deep dives into the history of iconic beauty formulations; and advice for life from our most trusted friends. Hit play!

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Hosted on Acast. See acast.com/privacy for more information.

Fashion & Beauty

Arts

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Amy Liu Talks Tower 28, The Fastest-Growing Beauty Brand For Sensitive Skin

MECCA Talks

46 minutes 41 seconds

11 months ago

Amy Liu Talks Tower 28, The Fastest-Growing Beauty Brand For Sensitive Skin

In today’s episode Kate is joined in the studio by Tower 28 founder Amy Liu.

Having experienced chronic eczema for most of her adult life, the former beauty executive struggled to find makeup that didn’t worsen her skin sensitivities, often feeling confined to boring, uninspiring products.

Leaning on her wealth of knowledge after 15-plus years of experience in the beauty industry - and her love of LA beach culture - Amy set out to create the brand she wished she always had; a colourful range of makeup with gentle, non-irritating formulas, that felt accessible and inspiring.

Launching in 2019, Tower 28 shook up the beauty world and became one of the fastest growing brands in the US, loved for their viral SOS Daily Rescue Facial Spray and effortless makeup essentials like the ShineOn Lip Jelly.