If chicken processors feel like the rope in a game of tug-of-war, they have good reason. Prices are historically high, but that may not last. Trade disputes are a big unknown for poultry exports. And colder weather in the Northern Hemisphere already is ushering in new outbreaks of HPAI across the globe. Nan-Dirk Mulder is a senior global specialist for animal protein with RaboResearch in the Netherlands. He also is the author of its quarterly outlook for the poultry industry. Nan-Dirk doesn’t...
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If chicken processors feel like the rope in a game of tug-of-war, they have good reason. Prices are historically high, but that may not last. Trade disputes are a big unknown for poultry exports. And colder weather in the Northern Hemisphere already is ushering in new outbreaks of HPAI across the globe. Nan-Dirk Mulder is a senior global specialist for animal protein with RaboResearch in the Netherlands. He also is the author of its quarterly outlook for the poultry industry. Nan-Dirk doesn’t...
Ep 229: Stats to story: How Archer turns data into shelf space
MeatingPod
32 minutes
1 month ago
Ep 229: Stats to story: How Archer turns data into shelf space
Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andr...
MeatingPod
If chicken processors feel like the rope in a game of tug-of-war, they have good reason. Prices are historically high, but that may not last. Trade disputes are a big unknown for poultry exports. And colder weather in the Northern Hemisphere already is ushering in new outbreaks of HPAI across the globe. Nan-Dirk Mulder is a senior global specialist for animal protein with RaboResearch in the Netherlands. He also is the author of its quarterly outlook for the poultry industry. Nan-Dirk doesn’t...
