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Measure Up
Jim Gianoglio, Simon Poulton
38 episodes
6 days ago
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
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Marketing
Business
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All content for Measure Up is the property of Jim Gianoglio, Simon Poulton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
Show more...
Marketing
Business
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Respect your customers! Privacy in marketing with Siobhan Solberg
Measure Up
46 minutes 31 seconds
1 year ago
Respect your customers! Privacy in marketing with Siobhan Solberg

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should." - Jeff Goldblum / Ian Malcolm, Jurassic Park With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight. Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.


▶️ Watch on YouTube


Links from the show:

  • Siobhan on LinkedIn
  • Raze Marketing
  • [Redacted] Newsletter
  • Marketing Unf*cked podcast


Measure Up
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.