Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

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Measure Up

Jim Gianoglio, Simon Poulton

38 episodes

6 days ago

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

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All content for Measure Up is the property of Jim Gianoglio, Simon Poulton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

Measure Up

53 minutes 16 seconds

1 year ago

Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads?

That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube.

Links from the show:

Amelia Coomber on LinkedIn

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Quarterly (Podcast Advertising) Performance Benchmark Reports

00:00 Introduction and Nickname Banter

01:28 Discussing Podcast Ads

02:17 Introducing the Guest

05:01 Understanding Podcast Advertising

14:32 Technical Aspects of Podcast Ad Measurement

26:16 The Rise of Podcast Advertising

26:38 Simulcast and Pixel-Based Attribution

27:20 YouTube's Role in Podcasting

27:59 Challenges in Measuring Podcast Ads

31:10 Programmatic Advertising and Future Trends

33:38 Dynamic Feedback Loops and MMM

44:22 Creative Strategies in Podcast Ads

45:56 Insights and Future of Podcast Measurement

47:32 Final Thoughts and Incremental Insights