When considering employee advocacy or brand ambassador programs, organisations often assume: ⛔ It’s just employees sharing marketing on social media  ⛔ It’s not relevant for managers and executives   ⛔ It’s about continuously praising the company ⛔Tightly controlling the messaging of employee advocates is the key to success. ⛔ It’s only for sales and marketing staff  However, my guests in season 9 of my podcast Meaningful Work, Meaningful Life shared insights dispelling these myths and revealing the true potential of employee advocacy: ✅ Success requires share-worthy content and a culture where people enjoy working. (episode #104 Bradley Keenan) ✅ Allow people to proudly share what they're passionate about in your organisation (episode #105 Jessica Pharm) ✅ Executives should lead by example in sharing first online (episode #106 Michael Sørensen)  ✅Invest in managers' abilities to form authentic relationships with their collaborators. (episode #109 Kristin Bell) ✅ Hire smart people who align with your values and support their wellbeing. People need to feel at home when working with you. (episode #108 Yao Azumah) ✅ Encourage self-belief and compassionate leadership. Stop, look and listen (episode #107 @Harpal Dhatt) ✅ Balance profits and human rights through human-centered technology. (episode #111 Fatima Roumate) ✅Coach managers to help employees navigate their careers and feel they belong. (episode #110 Antonia Bartels) Done right, an employee advocacy program simply empowers people for a mutually beneficial partnership built on trust and care.  The old command-and-control mindsets misunderstand this potential.  But now you see the power of an authentic approach.  🎁Are you ready to learn how to start or strengthen your own employee advocacy journey? Reach out https://www.francinebeleyi.com/call/     More info about the podcast • Website: https://www.francinebeleyi.com/podcast/ • Watch on Youtube https://bit.ly/3LKwUT1   Connect with Francine Beleyi, the host.• LinkedIn: https://www.linkedin.com/in/francinebeleyi/ • Website: https://www.francinebeleyi.com/   Related resources.• Take the free Personal Branding for Impact (PBI) test www.francinebeleyi.com/pbitest• Download Whitepaper - Redesigning a Thriving Post-Pandemic Organization: How to Retain Your Talent & Turn Them into Your Biggest Advocates https://www.francinebeleyi.com/talentretention/   I appreciate all who joined me on this journey of exploring meaningful work and meaningful life. See you in season 10!