The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
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The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
On this episode, you’ll learn Social Impact Storytelling do’s and don’ts from Professor Jacqueline Babb (Northwestern University) and Fortune 500 consultant J T. Ramsay. The master class begins by demonstrating how to create a narrative that inspires consumers to be a co-hero of the story — by supporting a brand’s corporate citizenship efforts. Then Babb and Ramsay provide practical advice on how to leverage social impact storytelling to highlight product benefits and to potentially attract new customers, increase share-of-wallet among existing customers, bolster reputation among stakeholders, and enhance employee recruiting.
Meaningful Impact
The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
