The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
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The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
This pilot episode tells the epic, behind-the-scenes story of Coca-Cola's 'Hilltop' ad, one of the earliest cause marketing commercials. Better known as "I'd Like to Teach the World to Sing," follow the Coke ad's development, from a scribble on a cafe napkin, to an unrelatable radio jingle and a catastrophic film shoot, before becoming a global sensation.
Meaningful Impact
The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause, a win for their companies, and a win for their project teams.
In the narrative style of 'This American Life' and '99% Invisible', Meaningful Impact episodes reveal surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate responsibility initiatives.
Episode transcripts and related materials can be found at https://meaningfulimpact.com/episodes/
