Being of Service as a Marketing Strategy with Eldridge Labijno

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Meaningful Ambition

Stephanie Ward

25 episodes

5 days ago

This is the Meaningful Ambition podcast. Where I highlight Meaningpreneurs & people pursuing a Meaningful Third Act. Meaningpreneurs are passionate business owners who find their work meaningful & who make a difference in their clients' lives. People pursuing a Meaningful Third Act include people in the Third Act of their lives (50 +) who want to use their resources (time, expertise, money, network, business) to make a more positive impact in the world. If you have meaningful ambition, this is for you. I'm your host, Stephanie Ward. A Business Strategist & Meaningful Third Act Mentor.

Marketing

Business

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Marketing

Business

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Being of Service as a Marketing Strategy with Eldridge Labijno

Meaningful Ambition

20 minutes 16 seconds

3 years ago

Being of Service as a Marketing Strategy with Eldridge Labijno

For a self-proclaimed ‘non-marketer’ Eldridge Labijno shares so many essential ideas about how to market your business.

We cover making organic connections with people, the power of referrals, the importance of knowing your short introduction inside and out, how having a niche helps you, valuing your services at the right price, solving problems for people, and being of service.

And finally, he shares what he loves most about being a Meaningpreneur.

Eldridge talked about always giving value to people you connect with. Be prepared to solve a problem. He defines a problem as, “an undesired state.”

This is the three-part framework he mentioned to ask to discover the problem:

1. What do you have that you don’t want?

2. What do you not have that you do want?

3. What do you have that you want more of?

The author Eldridge mentioned is David Graeber and the books he mentioned are: Bullshit Jobs and Debt: The First 5000 Years.

You can find out more about Eldridge on his website here and connect with him on LinkedIn here.

“Nobody can do what you do. Because nobody is you.” Eldridge Labijno

After a successful international career as a neoclassical ballet dancer, Eldridge retrained for ten years to become a theatre director and Master Coach of Strategic Interventions.

Based in the Netherlands he works around Europe giving workshops for startup accelerators, Universities, cultural institutions, and businesses.

He also works as an external communications consultant for people who aspire to public office in the UK.

Eldridge is one of three Statutory Directors of the Dance and Creative Wellness Foundation.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie