MCI is an independent, global association, communications and event management company. Our combined expertise enables us to offer strategy, creativity and execution in the field of association management (AMC), Congress and Exhibition (PCO), live communication, meetings, events and incentives and performance improvement programmes. Learn more at http://www.GrowGlobally.com.
All content for MCI Group's Podcast is the property of MCI Group and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MCI is an independent, global association, communications and event management company. Our combined expertise enables us to offer strategy, creativity and execution in the field of association management (AMC), Congress and Exhibition (PCO), live communication, meetings, events and incentives and performance improvement programmes. Learn more at http://www.GrowGlobally.com.
Deploying Different Market Entry Strategies (Part 2) – Sabine Dupont and Florence Chua
MCI Group's Podcast
7 minutes
12 years ago
Deploying Different Market Entry Strategies (Part 2) – Sabine Dupont and Florence Chua
This podcast interview is Part 2 of a presentation entitled “Different Market Entry Strategies for China & Europe” presented at the ASAE Annual Meeting in Atlanta in August 2013 with SLAS CEO Greg Dummer and MCI Group's Sabine Dupont and Florence Chua.
Part 2 provides an “in region” perspective shared by two leading consultants who drove the two different approaches needed by SLAS to promote market penetration. Visit MCI Group on http://GrowGlobally.org to learn more.
MCI Group's Podcast
MCI is an independent, global association, communications and event management company. Our combined expertise enables us to offer strategy, creativity and execution in the field of association management (AMC), Congress and Exhibition (PCO), live communication, meetings, events and incentives and performance improvement programmes. Learn more at http://www.GrowGlobally.com.
