Have you already tasted any of those burgers with plant-based meat? I’m talking about Impossible Burger or Beyond Meat brands. In this interview, we are joined by Jay Morgan Keim. He’s a UCLA Anderson graduate from 2016. Morgan is the founder and CEO of Sprouted Ventures, a consulting agency focused on helping emerging food tech brands find funding, scale revenues and enter markets. Keep listening to learn about this fascinating new food market. Read to get some of Morgan’s insider tips and warnings for new entrants. And see if you share Morgan’s approach to entrepreneurship as a way to spread sustainability in the industry.