In this episode, we sit down with Monica Akinyi Kay, Project Associate at the Busara Center for Behavioral Economics, to explore how behavioral science can transform research communication in African contexts.
Monica shares insights from her work with civil society organizations across East and Southern Africa, highlighting the Low-Cost Message Testing Guide (LCMT), a practical approach that helps organizations test and refine messages even with limited resources. We discuss the real-worldbarriers to engagement, from community mistrust to information overload, and examine why co-creation, local context, and strategic partnerships are essential for communication that works.
This conversation offers practical strategies for researchers, policymakers, and communicators to move beyond assumptions and design messages that resonate, motivate, and lead to lasting change.
Connect with Monica Akinyi Kay through: https://www.linkedin.com/in/monicaakinyikay/
Read the transcript of this episode through our website: https://www.tcc-africa.org/category/mazungumzo-podcasts/
Follow Training Centre in Communication (TCC Africa) on:
Twitter: https://twitter.com/tccafrica
Facebook: https://www.facebook.com/tccafrica
Find us on LinkedIn: https://www.linkedin.com/showcase/mazungumzo-africa-scholarly-conversations-podcast/