In a world where everyone claims to have a plan, Mayhem & Masterplans is here to prove that sometimes, the best ideas come from the madness. Hosted by Max, Simon, and Andreas—three entrepreneurs balancing business, life, and the occasional existential crisis—this podcast is your backstage pass to the unfiltered reality of making things happen.
Every week, the guys dive into the intersection of ambition and unpredictability, juggling insightful discussions on business, tech, and global trends with humor and a dose of real-life chaos. From navigating the startup grind to questioning the latest social media rabbit holes, Mayhem & Masterplans delivers new perspectives and the kind of conversations that make you think (and laugh).
If you love a podcast that’s equal parts intellect and improv, subscribe now. Because behind every masterplan, there’s a little mayhem.
Hosted on Acast. See acast.com/privacy for more information.
In a world where everyone claims to have a plan, Mayhem & Masterplans is here to prove that sometimes, the best ideas come from the madness. Hosted by Max, Simon, and Andreas—three entrepreneurs balancing business, life, and the occasional existential crisis—this podcast is your backstage pass to the unfiltered reality of making things happen.
Every week, the guys dive into the intersection of ambition and unpredictability, juggling insightful discussions on business, tech, and global trends with humor and a dose of real-life chaos. From navigating the startup grind to questioning the latest social media rabbit holes, Mayhem & Masterplans delivers new perspectives and the kind of conversations that make you think (and laugh).
If you love a podcast that’s equal parts intellect and improv, subscribe now. Because behind every masterplan, there’s a little mayhem.
Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Mayhem & Masterplans, your weekly chaos therapy session on business, branding, and all the mayhem in between. In this episode, Max, Simon, and Andreas finally tackle the topic they teased last time: BRANDING.
But since this is Mayhem & Masterplans, we didn’t stop at theory—we went all the way from the Paris-Roubaix cobblestones to Nike’s brand crisis and the rise of hipster cycling subcultures.
Here’s what’s on the branding menu this week:
🔹 Sports, symbols & storytelling – Simon kicks off with a quiz on iconic sports branding. From Augusta’s green jacket to the Hell of the North—how symbols become cultural shortcuts.
🔹 Cycling’s underground glow-up – How cycling transformed from utility transport to street-style culture—and why this matters for brands in sports and beyond.
🔹 Bottom-up vs. top-down branding – The crew debates the difference between league-driven brands (NFL, F1) and community-rooted cultures (cycling, surfing, running). Andreas drops the theory: It’s all about people.
🔹 What is a brand anyway? – Max introduces Kevin Russell’s viral post "This is not a brand". Key takeaways? A logo is not a brand. A brand is the emotional connection you create—and the promise you actually keep.
🔹 Can corporate software have soul? – The trio debates why Microsoft Teams is meme-fodder, why Nike needs to rethink their digital brand experiences, and how small brands (like Andreas’ favorite guitar brand Aristides Guitars) can punch way above their weight with authenticity and excitement.
🔹 Culture vs. point of view – Why writing down values is worthless if your actions don’t follow—and why even small teams like Hypecast need a point of view, not just a branding guide.
And of course, we closed on our signature playlist:
🎵 Trinity of Heresy – Cradle of Filth (Andreas going full metal mode)
🎵 LU (Mixed) – Pianika (Simon fueling up with his Juicy Large playlist)
🎵 Guerrilla Radio – Rage Against The Machine (Max keeping the rage alive)
🎧 Subscribe to Mayhem & Masterplans wherever you get your podcasts—and follow us for unruly branding debates, startup therapy, and questionable sports analogies:
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🎙️ Produced by: Hypecast
#MayhemAndMasterplans #BrandingMayhem #EmotionalConnection #CyclingCulture #HypecastProductions #CorporateBrandingDoneRight #GuerrillaMarketing #SubcultureBranding
Hosted on Acast. See acast.com/privacy for more information.