In a world where everyone claims to have a plan, Mayhem & Masterplans is here to prove that sometimes, the best ideas come from the madness. Hosted by Max, Simon, and Andreas—three entrepreneurs balancing business, life, and the occasional existential crisis—this podcast is your backstage pass to the unfiltered reality of making things happen.
Every week, the guys dive into the intersection of ambition and unpredictability, juggling insightful discussions on business, tech, and global trends with humor and a dose of real-life chaos. From navigating the startup grind to questioning the latest social media rabbit holes, Mayhem & Masterplans delivers new perspectives and the kind of conversations that make you think (and laugh).
If you love a podcast that’s equal parts intellect and improv, subscribe now. Because behind every masterplan, there’s a little mayhem.
Hosted on Acast. See acast.com/privacy for more information.
In a world where everyone claims to have a plan, Mayhem & Masterplans is here to prove that sometimes, the best ideas come from the madness. Hosted by Max, Simon, and Andreas—three entrepreneurs balancing business, life, and the occasional existential crisis—this podcast is your backstage pass to the unfiltered reality of making things happen.
Every week, the guys dive into the intersection of ambition and unpredictability, juggling insightful discussions on business, tech, and global trends with humor and a dose of real-life chaos. From navigating the startup grind to questioning the latest social media rabbit holes, Mayhem & Masterplans delivers new perspectives and the kind of conversations that make you think (and laugh).
If you love a podcast that’s equal parts intellect and improv, subscribe now. Because behind every masterplan, there’s a little mayhem.
Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas finally do the thing they’ve been promising for weeks: talk about branding. But since this is Mayhem & Masterplans, the conversation takes a detour through cycling rituals, emotional guitars, VC decks, and the occasional German taxonomy lesson.
In this episode, we:
🔹 Start with a sports branding quiz – Augusta green jacket, Wimbledon whites, Paris–Roubaix cobblestones… Simon tests how much symbolism Max and Andreas can handle before breakfast.
🔹 Explore the difference between brand and branding – Is your logo your brand? Your deck? Or is it the vibe that sticks after someone interacts with your company? (Spoiler: it’s the vibe.)
🔹 Ask: what makes a good brand? – Andreas introduces his guitar obsession: Aristides. Great product, great storytelling, no marketing fluff—just real passion that speaks to a real audience.
🔹 Talk about why software brands suck – Why do most SaaS companies look and sound the same? Max argues it’s because they try too hard to appear “credible” instead of standing for something.
🔹 Break down Kevin Russell’s viral post “This is not a brand” – From positioning to purpose, we unpack why your pitch deck won’t save you—and what it really means to build emotional connection at scale.
🔹 Debate startup identity vs. team culture – Is your brand what your customers feel, or what your team lives every day? Andreas says it starts inside. Max says a vision isn’t a brand. Simon just wants his cycling kit to look good.
🔹 Reflect on culture, subcultures, and brand ownership – Who really builds a brand: the founders, the users, or the community around it? (Also: why cycling’s rise from outsider sport to hipster status symbol is a branding case study in slow-burn magic.)
🔹 Close with a branding rant for the ages – If your team doesn’t know what you stand for, no customer ever will.
And of course, we wrap with our musical therapy picks:
🎵 Trinity of Heresy – Cradle of Filth (Andreas, being Andreas)
🎵 LU (Mixed) – Pianika (Simon staying Juicy and Large)
🎵 Guerrilla Radio – Rage Against The Machine (Max, rebelling with rhythm)
🎧 Subscribe to Mayhem & Masterplans wherever you get your podcasts—and follow us for unruly branding debates, startup therapy, and questionable sports analogies:
🎙️ Produced by: Hypecast
#MayhemAndMasterplans #ThisIsNotABrand #EmotionalConnection #SaaSBoringAgain #CyclingCulture #AristidesVibes #StartupBranding #HypecastProductions
Hosted on Acast. See acast.com/privacy for more information.