This week on May I Have Your Retention Please? we step beyond consumer apps and into consumer healthcare. Kathryn, founder of Anja Health, is building a cord blood banking startup that helps parents safeguard their child’s future health.
She shares how she turned personal motivation into a company, grew it through TikTok, and raised $5M from top funds like 776 and Hustle Fund.
Key Topics
Turning a personal story into a healthcare startup
Validating through mom groups and early interviews
Why 80% of customers came from TikTok
Which channel is having a “moment” right now
Fundraising lessons: from cold DMs to closing $5M
How to build trust when marketing in healthcare
AB testing sales materials with OB/GYNs
The importance of urgency and founder-product fit
