Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
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Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies.
MAU [Talk]
Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
