Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
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Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
Adrian Sarasa, joined us in fall of 2020 for a convo on the paid growth opportunities his user acquisition team at letgo focused on and a candid chat around challenges they were facing. He’s currently the Head of User Acquisition at LIFULL Connect, a global marketplace of platforms to help users connect for properties, cars, jobs & fashion. To connect with Adrian directly, catch him on LinkedIn @AdrianSarasa or on the MAU Vegas website, MAUVegas.com.
MAU [Talk]
Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.
