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Matt Ramage TV
Matt Ramage
32 episodes
4 days ago
Behind every great brand is a story. On this podcast, I talk through the wins, mistakes, and aha moments of building creative businesses. Sometimes it’s a one-sided conversation from my studio. Sometimes it’s a candid chat with a fellow creative, marketer, or entrepreneur. Either way, the goal is the same: to pull back the curtain on what it really takes to build something that matters.
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All content for Matt Ramage TV is the property of Matt Ramage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Behind every great brand is a story. On this podcast, I talk through the wins, mistakes, and aha moments of building creative businesses. Sometimes it’s a one-sided conversation from my studio. Sometimes it’s a candid chat with a fellow creative, marketer, or entrepreneur. Either way, the goal is the same: to pull back the curtain on what it really takes to build something that matters.
Show more...
Visual Arts
Arts
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#28 Do analytics matter? (Feat. Dustin Ratzlaff)
Matt Ramage TV
26 minutes 16 seconds
4 years ago
#28 Do analytics matter? (Feat. Dustin Ratzlaff)

As a solopreneur, you're the one doing everything. Performing your service, getting clients, doing your own book keeping. The list is endless. If you're a creative, you might even be in charge of your own website. If that's the case, you've probably heard about analytics. For me, this has been an overwhelming part of the online world.

This is where my friend Dustin saw a problem. As an expert with digital marketing, he understands the data, but knew that his clients needed to be able to understand it too. If you're spending money on advertising, then you should know how your ad spend is performing. You want to know if it's working or not. To bridge the connection with his clients, he developed an online app called Bench Metrics. This takes the data from your website, and puts it into easy to understand performance metrics. Better yet, he categorizes the data and puts you against similar businesses, so you can see how you're doing among your peers. This is something google doesn't do.

Take a listen to this episode. You can hear from the creator about how this works, and use the link below to use it for free!

Start using Bench Metrics for free today by going to their site and clicking "Get Started" https://www.benchmetrics.app/

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Matt Ramage TV
Behind every great brand is a story. On this podcast, I talk through the wins, mistakes, and aha moments of building creative businesses. Sometimes it’s a one-sided conversation from my studio. Sometimes it’s a candid chat with a fellow creative, marketer, or entrepreneur. Either way, the goal is the same: to pull back the curtain on what it really takes to build something that matters.