In this episode of Match B2B Insights, Brenda and Benny tackle a challenge every small and mid-sized business faces: how to build real brand authority and why it matters more than ever. They unpack the myths around branding, showing how Israeli and global SMBs can win hearts through trust, emotion, and consistency, not massive budgets. The conversation dives into: Why retention beats acquisition as a growth strategy (and the numbers to prove it) How AI tools are rewriting the playbook for small marketing teams The hidden power of brand storytelling and community-driven advocacy How local authenticity can outshine global giants From Tel Aviv startups to global B2B players, Brenda and Benny explore how clarity, creativity, and a bit of chutzpah can turn modest companies into magnetic brands. Key takeaway: You don’t need a Fortune 500 budget you need strategy, consistency, and connection.