What if your price is saying more about your brand than your campaigns ever could? Every price tag triggers emotion long before logic — trust, fear, curiosity, even pain. In Beyond the Price Tag, we explore how neuroscience, behavioral economics, and real-world marketing collide to shape what people buy, what they believe, and why they stay. Hosted by Benny Fluman, founder of Match B2B, and joined by global experts in marketing, strategy, and consumer psychology, this series dives into the hidden psychology of pricing: how numbers tell stories, how trust drives margins, and why the smartest marketers design prices that feel right before they sound right. Forget discounts. Forget gut feeling.If you want to build a brand people pay more for start by learning how their brains decide what’s “worth it.”