The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
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The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
"Mastering Differentiation and Negotiation: Insights from an Amazon Advertising Leader" with Brian Johnson
Masters of Service
24 minutes
2 years ago
"Mastering Differentiation and Negotiation: Insights from an Amazon Advertising Leader" with Brian Johnson
Kurt interviews Brian Johnson, co-founder of Canopy Management, who shares his expertise in Amazon advertising and how it helped him build his reputation in the industry. Johnson emphasizes the importance of standing out from the crowd and using the 'what's in it for me' messaging to grab the audience's attention. He also talks about the evolution of their agency and the need to separate oneself from the crowded market.
Masters of Service
The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
