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Masters of Scale
WaitWhat
630 episodes
1 day ago

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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Management
Business,
Entrepreneurship
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All content for Masters of Scale is the property of WaitWhat and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

Show more...
Management
Business,
Entrepreneurship
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Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen
Masters of Scale
29 minutes 11 seconds
1 day ago
Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen
In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more. In the second half of the episode, Flexport CEO Ryan Petersen assesses the five biggest myths around trade and tariffs today, advises about avoiding jail, and what he calls "dumb competition." Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.