In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting. Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost. In my opinion, SaaS companies often overlook messaging - or get it wrong. They often end up with copy that’s either too clever or too...