In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
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In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
Masters of SaaS
38 minutes
4 years ago
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics. https://youtu.be/UdpOiC5Tqtw Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse. A whopping 10% of global advertising spend is reported through Supermetrics. We cover the origin story and revenue growth over the last 10 years.How he found the p...
Masters of SaaS
In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
