In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
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In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
Crafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study Buddy
Masters of SaaS
54 minutes
2 years ago
Crafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study Buddy
In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences. Whether he's working with Fortune 500 companies or small startups, Joel's mission is always the same: to help businesses tell their stories in a...
Masters of SaaS
In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually. Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover: Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioni...
