Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!
MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!
21 episodes
2 months ago
In this episode of Masters of MEDDICC, Andy sits down with Josh Reiner, VP of EMEA at WIZ. This might be controversial, but Josh doesn’t like leads. In the current landscape, while customers may be coming to you more informed, they also might be coming with more preconceived ideas about what your solution can (or can’t) do. Josh tells Andy all about why it’s more important to be able to go into customer engagements where everyone has an open mind about how to solve the problem. Technolo...
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In this episode of Masters of MEDDICC, Andy sits down with Josh Reiner, VP of EMEA at WIZ. This might be controversial, but Josh doesn’t like leads. In the current landscape, while customers may be coming to you more informed, they also might be coming with more preconceived ideas about what your solution can (or can’t) do. Josh tells Andy all about why it’s more important to be able to go into customer engagements where everyone has an open mind about how to solve the problem. Technolo...
Masters of MEDDICC - The Inventor of MEDDIC - Episode #4 - Dick Dunkel
Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!
40 minutes
4 years ago
Masters of MEDDICC - The Inventor of MEDDIC - Episode #4 - Dick Dunkel
Today on Masters of MEDDICC, I am joined Dick Dunkel, the creator of MEDDIC. Dick started his sales journey selling books door to door in college while studying civil engineering. His first professional sales job was with Xerox, followed by PTC. PTC would be where he came up with the six elements of MEDDIC. In this episode, Dick shares his experience from how he came up with MEDDIC through to how it has helped him shape his career, along with the tools he learned and carried on...
Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!
In this episode of Masters of MEDDICC, Andy sits down with Josh Reiner, VP of EMEA at WIZ. This might be controversial, but Josh doesn’t like leads. In the current landscape, while customers may be coming to you more informed, they also might be coming with more preconceived ideas about what your solution can (or can’t) do. Josh tells Andy all about why it’s more important to be able to go into customer engagements where everyone has an open mind about how to solve the problem. Technolo...
