The Power of Differentiation in Marketing

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Masters of Marketing

Marmind

68 episodes

6 days ago

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you're looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

Marketing

Business

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Marketing

Business

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The Power of Differentiation in Marketing – with Barry LaBov

Masters of Marketing

25 minutes 16 seconds

9 months ago

The Power of Differentiation in Marketing – with Barry LaBov

In this episode, we’re joined by Barry LaBov, CEO of LaBov & Beyond Marketing Communications and author of ‘The Power of Differentiation: Win Hearts, Minds, and Market Share’.

Barry firmly believes differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated.

He shares the steps involved in his team’s signature process of ‘brand re-engineering’, highlighting the importance of injecting each brand’s personality into its marketing communications.

We also discuss why winning the hearts and minds of a brand’s workforce is crucial to success – and how to achieve this by ensuring employees feel the significance of their work, and celebrating what makes the brand unique together with them.

Connect with Barry on LinkedIn

Get Barry’s book ‘The Power of Differentiation’

Check out the LaBov & Beyond website